Circa ~ 2003 home office. Coffee culture didn’t exist in Hsinchu at that time so I killed myself with Diet Coke. No wifi either.

My copy of “Metaphors We Live By” by George Lakoff was pretty fresh then. A valuable text for anyone employed as a writer or in UX, or simply trying to understand the text we read. Wikipedia describes it as:

“Conceptual metaphors are seen in language in our everyday lives. Conceptual metaphors shape not just our communication, but also shape the way we think and act. In George Lakoff and Mark Johnson’s work, Metaphors We Live By (1980), we see how everyday language is filled with metaphors we may not always notice. An example of one of the commonly used conceptual metaphors is “argument is war”.