井井 identity

井井咖啡館

I saw this little café near Hsinchu MacKay Hospital yesterday and couldn’t help thinking how much more effective their identity would be if it worked it’s way down to the waffles they serve inside. The Chinese character is close, but I guess they either didn’t think of it or custom waffle irons proved too expensive.

井井咖啡店


A cause to support

“Taiwan’s immigration policies reflect an official view that Taiwan is essentially a monocultural nation state based on shared ethnicity and culture. This illiberal view, combined with Taiwan’s isolated political situation and national development strategy have created immigration and labor laws that discourage immigration by tightly controlling residence, work rights, and the acquisition of Taiwanese nationality.”

Forward Taiwan believes that if Taiwan is to have an international economy, it also needs to have an international social and cultural environment.

From Live Wire: Ease up on foreign performers


On speaking: HAIL

I’ve been avoiding TED for the past few years but this talk caught my attention and is worthy of your time. I’m certainly guilty of a few of his 7 deadly sins. I’ve tirelessly practiced how to perform but his advice shows me areas where I certainly need to improve and or remind myself of. I love his 4 principles, HAIL:

H: Honesty – Be clear and straight
A: Authenticity – Be yourself
I: Integrity – Be your word
L: Love – Wish them well

Julian Treasure: How to speak so that people want to listen


On recruiting

This should be required reading for just about every company hiring in Taiwan. I’ve been wanting to share my recent interview experiences but framing the article in a positive light was just about impossible. I’ve had guys show up to interview me for senior positions that didn’t know who I was, didn’t know I was coming and no clue what to ask me. I had a CEO send me a letter asking for a meeting as he was looking for someone to direct the user experience for his company, only to tell me afterwards that he simply wanted someone to manage a website (after 2 interviews). No one checked out the kind of work I’ve done, my approach, let alone what I’ve been saying on social media. This after I had done exhaustive research on the companies and their products, and the current and former team members. It stands in stark relation to the way I hire and treat people I ask to work with or help me.

Recruiting is about relationships. Every candidate who applies to your company isn’t just a prospective employee. They’re a prospective customer. Evangelist. Source of talent.

And never, ever judge a book by it’s cover.

The basic premise is simple: treat everyone awesome. You don’t know who the A+ player is before she walks in the door. And you don’t know who the B- player is friends with when they walk out the door. Every candidate that works their way through your recruitment process will undoubtedly share their impressions and experiences with their friends. This will impact your brand.

Be sure to keep in mind these important facts: engineers know other engineers, designers know other designers, product managers know other product managers, and marketers know other marketers. Duh.

On Recruiting, Part One by Jesse Hertzberg, former COO of Etsy and Squarespace.


How To Think Like An Architect: The Design Process


This same thought process is used with Interface Design as well.

Santa Barbara architect Barry Berkus takes us through the process he used to design the Padaro Lane Residence in Southern California. He demonstrates his conceptual design process through a series of raw drawings and diagrams, along with a detailed explanation of the site conditions, and client needs. This preliminary diagramming stage is a necessary first step in creating a functional, and well thought out design.


Luke Wroblewski on mobile design


Inform your mobile site design decisions with global data on mobile behavior, trends, and best practices. Hear real-world case studies on how companies are creating faster, better mobile experiences.


Get detailed “how to’s” for updating existing designs and evolving antiquated processes. Walk away with practical implementation methods for improving your mobile designs right now.

Luke Wroblewski


WriteBoard

WriteBoard is a Wi-Fi-connected Drawing Board that retrofits the classic Whiteboard to allow Seamless Sharing & Syncing between Devices.

We worked on a concept quite similar to this while at CL a few years back, ours had a business focus and was planned to work on a much larger surface but the working concept is much the same. Great to see someone trying to take the idea through to execution.


On Usability testing


Brief demonstration illustrating how they carry out usability research in the labs at Amberlight.


Have you ever wondered what would happen if you did a usability test on fruit?


Author Steve Krug’s demo test as a companion piece to his latest book, Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems. The main purpose for creating this video is to demonstrate how easy and simple usability testing can be.


In this video, Julie Blitzer covers the basics of writing a usability test script, finding test subjects, and interpreting results.


Performing a usability test early in your website planning process can have huge returns – a paper prototype allows you to do this with a minimal time investment.


And so is doing the work. It uplifts you. The idea that you’re doing what you love. It’s very important. It’s very sad that most people in the world are not happy with their lot or with their jobs and they can’t wait to retire. And when they retire, it’s like death. . . . They sit at home and watch the television. And that is death. I think you’ve got to continue. We never retire. We shouldn’t retire. Not in our profession. There’s no such thing. We want to drop dead onstage. That would be a nice theatrical way to go.
Christopher Plummer