Toward the Evocation of Meaning

“Information society will create relationships in real time around the world through travel and communication. Different languages, different ways of life, and different cultures come directly into our homes through the communications industry and television. This allows for the creation of multivalent meaning that was unthinkable in the age of Western dominance. The changes of industrial society, the transformation of its paradigm of one of an information society is playing a large role in shifting the world from the dominance of the West and logos.”
“Roland Barthes, in his Mythologies (Les Editions de Seuil), calls this the “age of the power of meaning.” Since the age of information society is an age in which meaning will be evoked through differences, it will be an age in which we see a shift from the “syndigmatic” linear, explicit thought patterns of Modernism and denotation to “paradigmatic,” nonlinear, latent thought patterns and connotation.”
Link: Toward the Evocation of Meaning / Architecture for Information Society