I like these old words. I also like how we tend to forget to dig deeper and apply these or others with absolute faith like the words came from God herself. It’s always easy for over paid consultants to tell you not to design for the vice president as they only see her/him over the course of a limited engagement. Try doing that with an uncooperative v.p that you have to work with day to day and your position starts to soften.

• Your Best Guess is Not Good Enough
• The User is Always Right
• The User is Not Always Right
• Users are Not Designers
• Designers are Not (Representative) Users
• Vice Presidents are Not (Representative) Users
• Less Is More (KISS Consistently!)
• Help Doesn