Designing the Mobile User Experience

“People use their mobile phones in environments in which there are hundreds of distractions competing for their attention. In such environments, services that require complex interactions fail.”
“Achieving simplicity and speed of access is the key to expanding people’s perceptions of the mobile Web to include information, entertainment, and commerce services.”
“Your first step is to determine the contexts in which people will be using your mobile service.”
“What you can’t overcome is choosing the wrong technology for a particular context of use.”
Designing the Mobile User Experience – Richard F. Cecil