I once said – no brand names for my child. Well that ideal hasn’t stood the test of time. She sings the Elmo song, has eaten organic Elmo cereal, and when driving loves her Elmo phone. My daughter gets allot of imaginative play from the various phones we have for her. They are great for building up sentences and practicing vocabulary. The volume on this toy seems low but I suppose that could be a blessing. $9.99 at Toys “R” Us for ages 3 and up (my daughter used it at age 1).