In the first decade of its existence the World Wide Web has been used primarily as a new content distribution channel. It has not yet come into its own as a new medium. In order for the Web to achieve full status as a new medium, content developers and users must take full advantage of its attributes, environment, and functionalities. The Web must go through a maturation process; the same process all new media have undergone. A classic example of this process is television news. In the beginning, television news was simply radio reports read on camera. Today, however, the full abilities of the medium are used as multiple camera angles, live and taped video, photos and graphics are all employed in the telling of daily news events.