I have since returning to PEI ventured to try every coffee bean brand that I could find in the local stores and on Amazon. With the exception of Kicking Horse coffee’s Hola Light Roast, all have proven to be a disappointment. The Hola Light Roast proves to be a value only when on sale, it’s regularly $9.99 for a 1LB bag on Amazon. I can’t imagine paying the prices in local grocery stores. Even Lavazza, which I’m drinking now is nothing deserving of their heritage and the small batch roasters located in Nova Scotia and Toronto are nothing to get excited about.
One of the main factors for this other than the industrial sized roasting that many brands do, is simply that by the time that bag of whole beans arrives at your door it’s already stale. You taste a huge difference when you roast your own, or buy from a local roaster.
Considering the cost of coffee here in the stores you would be far better served buying Receivers Operator Blend, which tastes great, and importantly is roasted less than a month from your date of purchase.