See different

Being able to see things through the eyes of someone else is one of the most important abilities a designer can have. But it’s also very difficult for most of us to do. Could a rather dramatic break with convention put designers into the shoes of the people they design for?

“You never really understand a person until you climb into his skin and walk around in it.”

Designers need to go deeper if they are to really experience the users’ perspective. They need to experience the world of the user first hand. Because—let’s be honest—if your design job ties you to your desk all day long, the only thing you should be designing is a product for designers who are tied to their desk all day long.

See different