Creative entrepreneurs need community, not just customers

Several months ago, a friend I hadn’t seen in years handed me a check for $300. She used to accept Paypal payments on my behalf, back in 2003 when I made jewelry and listed regularly on eBay. (She had set up a separate account in another bank. Things happened. They found her after a decade. Isn’t that remarkable?)

I was a fledgling creative entrepreneur, pre-Paypal, pre-Facebook. It was a struggle, especially because I didn’t know too many people who were doing anything along the same lines.

I joined local bazaars. Inevitably, I would be one of only two or three tables with handmade creations. Everyone else had mass-manufactured goods. Buyers would bargain and tell me, “But over at the other booth, necklaces are less than a hundred pesos!”

A creative entrepreneur is a creator, maker, marketer and retailer, all in one. It takes a lot more bravery to market and sell the products of your personal creativity compared to doing it for other people, or for a salary. Your self-worth can fluctuate depending on what people are willing to pay for the work of your mind, heart, and hands.

Back then, there were no visual social networks that let creators express their vision and purpose, and allowed people who might like what they made to discover their work. There was an audience for handmade, but there was too much friction and not enough serendipity between the creator and the audience.

Back then, I had customers. They couldn’t tell other people, easily, that they liked my work. They couldn’t selfie with my necklace and tag me and 10 other friends, one of whom just might have been a fledgling creative entrepreneur, too.

Today, social platforms like Instagram and Snapchat are both serendipity engine and global marketplace. Never has it been easier to find and bond with the like-minded. And when that happens, we call that community. Community is a force multiplier for growth. Creators and audience can find one another faster, learn from a wider pool, and improve together.
Leigh Reyes on Creativity, Leadership and Limited FTG