Where do ideas come from?

If I am having a good day, I’ll set out on my run with a few problems to solve. By the end of an hour I may have a solution to one, three, or none. Problem solving, or ideation, is a conscious effort. In my case it’s best done away from the office and my desk.

I always said, “Inspiration is for amateurs. The rest of us just show up and get to work.” Every great idea came out of work. Everything. If you sit around and wait for a bolt of lightning to hit you in the skull, you may never get a good idea.