Creative Think: “Columbus challenged the Spanish courtiers to stand an egg on its end. They tried but failed. He then hard-boiled one and stood it on its end. ‘That’s not fair,’ they protested, ‘you broke the rules.’ ‘Don’t be silly,’ he replied, ‘you just assumed more than you needed to.’ What can you let go of? What unnecessary assumptions can you eliminate? How would that change the way you view your issue?”
From Roger von Oech’s Creative Think consultancy. There are a number of other ideas to promote creativity and spur yourself into action on his site. I like how he sets up his company site, immediately giving valuable advice to your potential customers as a way to start a relationship. It’s fun and useful and a great way to start a conversation.