For a lone female entrepreneur, the journey is as frustrating as it is rewarding. Running a sex toy startup as a woman automatically makes me an anomaly. Nevermind the sex toy part—just having started my own company, as a woman, is rare. Luckily, it’s not so rare that women can’t find success. According to Wealth-X, the U.S. has the highest number of self-made female billionaires, followed by China and Italy in a distant third. China’s work ethic promotes equality through earned merit, and unsurprisingly, there are many Chinese female entrepreneurs who are leading the charge.
Despite that, yes, I have met sexism and prejudice along the way—but in China, I learned that ultimately I am judged by my character, work ethic, and the business I create, so that initial judgement is only temporary. When I visit a factory for the first time, the people greeting me often ask, “When is the customer coming?” assuming that I am a translator. I smile and inform them that I am actually the customer and it is MY company. They are taken aback, but they generally get over it quickly. Ultimately, they care about making money: as long as you pay on time, they are happy to do business with you. In my years of visiting factories I never once encountered one whose owners turned me away because they were uncomfortable dealing with a woman. They have turned me away for legitimate reasons—as volume, a mismatch between my products and the factory capability, or an inability to meet my quality assurance standards—but not because of my sex.
A sex toy start-up is not an idea that I have seriously considered.