“Many companies paid (and still pay) thousands and thousands of dollars for full-blown CMS (content management systems) when many times all they really wanted to do was add a little dynamic content to their web sites. A blog can be seen as a tiny but mighty CMS. About.com thinks so.
Ultimately using blogs in the corporate environment is about giving people who need to communicate the tools to do so easily, quickly, and in an organized manner and in one central location. ”
Read:Blogging for Business: A presentation by 37signals