Kelake

Or you can think of this another way, all the little details add up to create a great experience.

In an interview for the New York Times, the actor Kevin Bacon was asked about his work as a director. He said:
“To me, directing is telling a story. All day long, that’s all I do—in every single detail. Is she using a pencil, or is she using a pen? And what story do you want to tell with that? You see, you tell all these little stories in the course of a film, and then hopefully it all wraps up into one big story.”
Kevin Bacon, quoted in “As for Directing, It’s Telling a Story” by Dave Kehr, New York Times, December 30, 2003

Stories have the felicitous capacity of capturing exactly those elements that formal decision methods leave out. Logic tries to generalize, to strip the decision making from the specific context, to remove it from subjective emotions. Stories capture the context, capture the emotions. Logic generalizes, stories particularize. Logic allows one to form a detached, global judgement; story- telling allows one to take the personal point of view, to understand the particular impact the decision is apt to have on the people who will be affected by it.
Don Norman, Things That Make Us Smart [1994, p. 129]