Or you can think of this another way, all the little details add up to create a great experience.
In an interview for the New York Times, the actor Kevin Bacon was asked about his work as a director. He said:
“To me, directing is telling a story. All day long, that’s all I do—in every single detail. Is she using a pencil, or is she using a pen? And what story do you want to tell with that? You see, you tell all these little stories in the course of a film, and then hopefully it all wraps up into one big story.”
Kevin Bacon, quoted in “As for Directing, It’s Telling a Story” by Dave Kehr, New York Times, December 30, 2003