Creativity isn’t linear

I die sitting at a desk all the time, and despite most of my favorite ideas coming at times I’m not even at work, I must sit there for at least 8 hours a day. Many don’t truly understand the following, and prefer a factory model of employee productivity and value.

… let’s remember that research shows human productivity does not follow a linear continuum with time. Specifically, according to Pareto’s principle, people produce 80 percent of what really matters in approximately 20 percent of the time they spend at work. So when I hear clients complain about summer hours, coffee breaks, or employees’ short days, I always remind them of the result of the study. Timesheets for employees are a relic of the past. They made sense in the industrial era when the scientific management of labor was implemented to organize work in assembly lines. But in today’s global economy more and more companies rely on their employees’ creativity for their success. Because creativity does not follow a linear relationship with time, time management for creative employees shouldn’t either. For instance, great advertising copy can take weeks or even months to be worked and reworked to final edit, whereas, conversely, a brilliant slogan may come to mind in just a few seconds. Time spent on copywriting is not a guarantee of success. So when Google provides employees with space and resources for a break, relaxation, or a massage they actually are managing the 80/20 rule of human productivity very well. They know that at some point in the day it inevitably becomes useless to require employees to sit at their desk. From this article which is excerpted from Francis Cholle’s The Intuitive Compass, Jossey-Bass