Consider the entire experience

“And yes, I think that designers must – in fact, are responsible to – attempt to control those environments. At the end of the day, our job is to create or participate in the creation of solutions. While we may be conditioned to artificially define the boundaries of our involvement at particular places, the reality is that our charge can, and should, stretch to include the entire experience. And even though many of us are not working in contexts where we realistically have the budget, influence, or reach to change the state of interfaces, we at least need to be thinking at that level, and ask those questions, and challenge the artificial constraints. Because is is our job to provide solutions for people. That is what design is: creation in or alteration of the world to meet the needs and desires of people. In order to best meet those needs and desires, we must think at a different level.” Beyond the pixels: consider the entire experience