Apple music curation can’t compare to Spotify

A simple search for running playlists results what on the surface looks like a good selection but doesn't come close to matching Spotify's offering.

A simple search for running playlists results what on the surface looks like a good selection but doesn’t come close to matching Spotify’s offering.

A simple search for running playlists results in a large variety. A seemingly endless scroll of options.

A simple search for running playlists results in a large variety. A seemingly endless scroll of options. Of note is that Spotify offers playlists to match your pace and you can find selections created for an event itself. I found some great music created for the Toronto Marathon.

My music listening habits have changed greatly over the years, no doubt influenced by the change from LP’s, to CD’s, later mp3’s, and now sadly music subscriptions. What was once a slow and deliberate activity has been replaced with decisions made by others. Gone are the days of creating mix tapes, and playlists in iTunes, managing music in iTunes is a unwieldy mess, and cassette tapes have all but vanished.

My music curation or play lists are largely now framed around an activity. Running is the most common, with work and background noise following. With this kind of listening its’ great to have someone recommend some tracks, something that used to be pretty common with cassettes, as it helps me discover music I might never have found otherwise. And it saves a great deal of time. While I could suggest a list of tracks that would make a great background ambience for a coffee shop, or dinner music, I would be hard pressed to suggest a playlist to help you focus.

Spotify absolutely excels at this, and despite a pretty decent display above, Apple Music fails to produce anywhere near the quantity, variety, and arguably quality. I’ve found Apple Music pretty difficult to understand from the very beginning, not just because the iOS and desktop apps UI are rife with issues, but because the curation was so strongly for someone other than myself. I’ve entered my preferences and they know my listening habits, so why are they still giving recommendations for music so far from my interests? Where are the extensive curated playlists? Their radio offering I’m sure appeals to a large crowd but they aren’t people who I have met.

Which is fine. A strong voice alienates some but appeals to many. Somehow Spotify has managed to bridge this gap by their extensive and superior curation, some by Spotify but much by others. Though they have failed every time they have tried to create a social aspect to their products (outside of iMessage which is a great success), perhaps Apple could try the same.