We are all researchers

“We live in an age of alsos, adapting to alternatives. because we have greater access to information, many of us have become more involved in researching, and making our own decisions, rather than relying on experts. The opportunity is that there is so much information, the catastrophe is that 99% of it isn’t meaningful or understandable. We need to rethink how we present information because the information appetites of people are much more refined. Success in our connected world requires that we isolate the specific information we need and get it to those we work with.”
From Richard Saul Wurman’s “Information Anxiety 2”