“Ever since the LC5, my aim has been to design a camera that, to put it simply, ‘looks like a camera.’ For example, if you hand someone a pencil and paper and ask them to draw a picture of a camera, most people will probably draw a camera with a square body and a round lens. This is exactly what we adopted as our ideal. More than anything else our goal was to create a design that would reflect the image that an ordinary person has when he thinks of a camera, what you might call an archetypical camera.”
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