Interview with Kim Jin

Kim Jin is the chief of LG Electronics’ mobile phone design lab.
“”Designers must see many things, and must experience many things to raise their sense appreciation. It doesn’t need much money. You just have to do the town-watching […] I urge young designers to go out to the chic streets of Hongdae or Chongdam-dong. Each time they go, they can see differences in the shops and in the people even from a month before. Designers need to catch such subtle differences.
Modernity, simplicity and minimalism were popular trends before. But these days, you may notice more irregular, and more natural shapes of designs on the street, for example, in buildings. That is the way we are heading. In the end, we are going to have more emotional designs.”
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