Bag Usability Tip

Which bag is it easier to find things in?
bag1
bag2.jpg
I have been spending an inordinate amount of money on bags since my days as a musician when it was vogue to have the newest gear to carry your instrument. I have more bags lying around my place than I care to admit. Bags to carry cameras and laptops, day bags, overnight bags, walking bags, hiking bags, suit bags, camping bags, and on and on and on. Having seen and used so many bags over the years I have come to see the same mistake being made time and time again. And though it may seem petty, I do believe that it’s the little things that help build a good product and ultimately customer loyalty.
This mistake is the most simple imaginable. Make the interior of the bag bright so you can actually see what you are searching for. Black bag interiors make it almost impossible to see inside the bag.
I bought a fancy camera bag last week and this didn’t really hit home until I tried putting my camera inside it’s cramped confines. It’s difficult as heck to guide the camera into the bag without some visual clue as to where it is going. Finding some small items inside has proven frustrating as well. All the other bags I use on a regular basis have highly reflective interiors which allow me to see inside quite easily.
A bit of user centered design goes a long way to improving a product. Ask a few questions and watch people use your product under normal circumstances. It doesn’t take much time, effort, or money but the results can be “illuminating”.