From John Maeda’s original 16 (-3) laws of simplicity come my 6 favourite:
A complex system of many functions can be
simplified by carefully grouping related functions.
The positive emotional response derived
from a simplicity experience has less to do
with utility, and more to do with saving time.
The more you know about something beforehand,
the simpler it will ultimately be perceived.
In order to “feel,” you gotta have noise.
Too much noise, and all you’ve got is noise.
The more care, attention, and effort applied to that which is less, the more it shall be perceived as more than it really is.
A pure and resonant experience
is only as simple
as the greater context
where it is appreciated.
– John Maeda