I’m taking a break from the monotony of the work I am doing this week to take a short course on Product Design with May Kim. Below is her definitions of each discipline contained within product design, a common first step in introductory courses. As time goes on these type of labels have less meaning and in some ways too restrictive – but people like identifying themselves in a certain way and organisations like formal roles.
User Research: User research places people at the center of your design process and your products. It is used to inspire and inform your designs, to evaluate your solutions, and to measure the impact of your design.
User Experience (UX) Design: User experience design, or UX design, is a human-first way of designing products, putting the user at the center and creating products that provide meaningful and personally relevant experiences to users. This involves improving a product’s usability, accessibility, and the pleasure people will get from using it.
User Interface (UI) Design: User interface design, or UI design, is about translating a brand to a product’s interface, visually guiding the user with interactive elements across all sizes and platforms. This includes a mix of visual hierarchy and interface elements — the look and feel, the presentation, and the interactivity of a product.
Visual Design: Visual design is about creating and making the general aesthetics of a product consistent and it aims to shape and improve the user experience through considering the effects of illustrations, photography, color, shapes, typography, space, and layouts on the usability of products and their aesthetic appeal.
Interaction (IxD) Design: Interaction design, or IxD, is concerned with the way people interact with products and services. It considers how the user is interacting with the product, how the product responds to the user’s input. May Kim
… the world of product design, from its aesthetic and pizzaz to its ethic and values, featuring fuseproject’s Yves Behar, Peter Schmitt of MIT’s Personal Robotics Group, and Dr. Harvey Moscot of Mocost Eyewear. Though limited in both scope and “cast,” the film squeezes an impressive amount in its measly 6 minutes and offers a welcome prompt to think a little more deeply about the myriad products with which we interact daily.
From Stanford’s 2004 ‘Entrepreneurial Thought Leader Speaker Series’.
The Hiptop founders designed the product in the way that was the most appealing to them. They had strong convictions about what the product should look like and the things it should do, which were not necessarily the same ideas the carriers had. However, the innovative design won them over.
The man who, after Jobs, is most responsible for Apple’s amazing ability to dazzle and delight with its famous products, chose instead to talk about process — what he called “the craft of design.” He spoke passionately about his small team and how they work together. He talked about focusing on only what is important and limiting the number of projects. He spoke about having a deep understanding of how a product is made: its materials, its tooling, its purpose. Mostly, he focused on the need to care deeply about the work.
From the TEDBlog: “Ross Lovegrove is an industrial designer, best known for his work on the Sony Walkman and Apple iMac. In this highly visual presentation, he presents his recent work — from furniture to water bottles — which is organic in form and inspired by nature. (Recorded February 2005 in Monterey, CA. Duration: 20:14)” TEDBlog
Kim Jin is the chief of LG Electronics’ mobile phone design lab.
“”Designers must see many things, and must experience many things to raise their sense appreciation. It doesn’t need much money. You just have to do the town-watching […] I urge young designers to go out to the chic streets of Hongdae or Chongdam-dong. Each time they go, they can see differences in the shops and in the people even from a month before. Designers need to catch such subtle differences.
Modernity, simplicity and minimalism were popular trends before. But these days, you may notice more irregular, and more natural shapes of designs on the street, for example, in buildings. That is the way we are heading. In the end, we are going to have more emotional designs.” The Korea Times : LG’s Top Phone Designer Says Tactile Is Future
“Ever since the LC5, my aim has been to design a camera that, to put it simply, ‘looks like a camera.’ For example, if you hand someone a pencil and paper and ask them to draw a picture of a camera, most people will probably draw a camera with a square body and a round lens. This is exactly what we adopted as our ideal. More than anything else our goal was to create a design that would reflect the image that an ordinary person has when he thinks of a camera, what you might call an archetypical camera.” Interview Link. Found via 37 signals.
“The colour of the ‘egg’ changes to let you if the room temperature is too low, too high or just right, helping you maintain a safe sleeping environment for your baby. No need to put the light on to read a traditional thermometer!”
An interesting and rather useful ambient interface implementation. What are ambient interfaces? Tom Gross at Fraunhofer gives a good definition based on the work of Gross, Weiser and Brown:
“Ambient interfaces use the whole environment of the user for the interaction between the user and the system. They present digital information through subtle changes in the user’s physical environment such as variations of light, sounds, or movements. They capture natural interactions of the user with physical devices such as switches, buttons, or wheels and translate them into digital commands (Gross, 2002; Wisneski et al., 1998). Ambient interfaces go beyond the classical graphical user interface and do not consume real estate on the computer screen; they make user interaction with the system easier and more intuitive. Their properties of a calm technology (Weiser & Brown, 1996) are particular useful for situations, in which users want and need permanent background information without being disrupted in their foreground tasks.”
Despite just being a working proof of concept, the ambient interface we created called “Girls Ambient Room” has proven to be pretty popular despite little or know marketing on our part. I wonder how we will deal with all these new bits of information entering our environment. Instead of dealing with understanding the complexity of a screen based GUI will be now have to start learning how to read our environment? Hopefully we won’t have to learn to deal with more information but better information. Thinkingliving – egg thermometer.
“The introduction of the ultra-slim Motorola V3 clamshell mobile phone has helped Motorola sharpen its brand recognition, and the product is among the top-10 models in all the major handset markets, including China. Jim Wicks, vice president and director of the Consumer Experience Design group at Motorola, outlined Motorola’s latest design concepts during a recent interview with DigiTimes.” Differentiation is key to success: Q&A with Motorola design director Jim Wicks
The context of the following mishmash of ideas was from a planned conversation in last nights design class. The talk was to serve as a sort of recap of some of the things we had been talking about.
“User experience simply refers to the way a product behaves and is used …. A positive user experience is one in which the goals of both the user and the organization that created the product are met. ” – Garrett
Designing user experiences – websites, software UI – replaces human to human interaction and bring whole new kinds of interaction not before possible.
People bring with them a lifetime of experience as to how they want to interact with your product. Your interface should fit their model of how they will interact with your product – you should not deviate from this drastically but gradually, if at all …
This should seem blatantly obvious, people should form the center of any design to be used by people … you need to strike a balance.
If we are paying attention we will notice patterns in our products that produce successful experiences … and we can notice and replicate these and other patterns … are we paying attention to the successful experiences we have in our everyday life. There are challenges:
… challenges in how people perceive “spaces in their mind” … IA is more about peoples perception than machine readable categories (though they do need to be machine readable)
… visual design is perceived differently by different people … color, form, type, all may mean different things to different people. This is especially true across cultures. How do we understand our customers?
Some companies obviously employ very deep research programs and there is allot of science involved.
But you and I are thinking small … were not Motorola or Coke …
It’s entirely possible if you employ a small team of very experienced designers to just jump right in. To rely on their experience to create good usable products. User research still needs to happen but we need to be quick .. agile.
Start from the middle and don’t get bogged down with process. Produce something and if you are small and fast enough you can react … react to the knowledge you learn from your future end users. Allot of development today allows for this nimbleness, though you may not see it in many companies today as they are still heavily vested in the large enterprise system mentality.
Otherwise it’s wise to not only start testing early but involve your users from the very beginning. You can do this at first in the most simple way possible … talking to your target. Getting to know them, their needs, their environment. Humanize your strategy by referring to real people every time you talk about your site or product … Tools and techniques of basic user research.
During one of my last design classes (they are more me having a one sided conversation) I tried to reinforce the idea of technology as an enabler to customers/users/peoples goals, objectives, and desired experience. So often technology drives the experience irrespective of what people actually want in a product. A company launches a new internal email system not based on what people want or can use but on what features the particular vendor is selling. This leads to allot of internal dissatisfaction which is often expressed either through frustration or simply lost productivity.
It is a very common approach in Taiwan and one which is very hard to break free from. Companies need to make money and selling a system based on a feature set is much easier than more qualitative measurements. I don’t necessarily have the answers but Taiwan being the copy and remix culture that it is, I bet if someone created a successful product following a customer centered approach (in practice not in theory) than others would copy.
Some large companies who make physical devices are doing this but it has yet to filter down to smaller and medium sized enterprises.
Tonight I will quickly introduce an interview with Jim Wicks, the Vice President and Director of Motorola’s Consumer Experience Design, as he has some great ideas on the subject. I find Taiwan students and business managers always tend to appreciate the advice of an outside expert, so perhaps his voice will add some credence to the idea. Weaving Design into Motorola’s Fabric
“We are a technology leader. However, a big change in mobile devices has been to move from being technology-driven to being technology-enabled. This means things are driven by consumers’ needs, wants, and desires. Consumers don’t say, “Hey, I want a (blank).” They don’t talk about technology in terms of what they want to do. They talk about what their objective is or what their desired experience is.”
“The product is the brand. You build brand in our industry through the product and the experience. Those manifestations are tangible evidence of that change. It shapes what people internally and externally think about the company.”
“However, you could also create a product that succeeds by accident and not realize it. You could make a mistake by not building on a successful product or not being able to repeat a success. There’s a lot of things that can happen that show a product doesn’t really change the culture of a company or change the company. But a product can really bring a lot to the table to enable other things to happen that really do mean the company is changing.”
Find the patterns of your successful experience and iterate.
“The intention isn’t to trump functionality. Our products are highly functional. …
If you look at what most people are doing with their devices and what they say they care about most, you would offer functionality that addresses those primary uses really well. Plus you would create something that ‘meets their style,’ something that they see as an object of personal expression that they feel very good about, proud about, and comfortable with carrying around.
I think of it more as a balancing rather than a trumping of functionality.”
“It’s like when someone says, “Are you going to invest in design or usability?” I’m respond with, “Well, that’s the same thing.” Design is always about synthesis–synthesis of market needs, technology trends, and business needs.”
The full interview is available the Institute of Design | Strategy Conference website.
After decades of being surrounded by synthetic, mass produced, generic products, consumers are yearning for the authentic: For the tactile sensation of genuine materials, for the %u201Creal thing.%u201D For goods that make an emotional connection with the artisan who crafted them. This yearning is evident in both marketing and product design, where perceptions of quality are strongly associated with the presence of authentic materials.
Continue reading Is It Real? The Trend toward the Authentic in Product Design