Introduction to Information Design

Order

Order denotes a relative extent of generality:
Symbols usually have to denote and represent or stand for a whole class of objects/artifacts. This is a function that representations in verbal language undertake effortlessly by categorising and standing for a particular group. Further, by assigning a certain level of visual order in terms of simplified forms and details, the visual representation tries to denote objects with a certain degree of generality.

Order strengthens a given representation:
For a representation used in a signage to be visible from a distance. It is essential for it to have the strength to stand out from its surroundings and be recognised for its representation of the given message area. A strong figure against the background, a certain amount of thickness for the lines and the use of symmetry are factors that can lead to this visual potential.

Order smoothens the definition of the representation:
Representations that are viewed from a distance have the tendency to smoothen out perceptually. Sharp details, textural details, angular shapes and such details tend to become less prominent. It is always preferable to pre-smoothen such details so as to avoid distortion of information when viewed from a distance.

Order brings about uniformity:
By following the same rules of imparting visual order it is possible to bring about uniformity in the visual features, both within and across the symbols. Such a group of representations could logically be identified as belonging to the same family.

Order leads to learning:
Order tends to reduce complexity and arranges the various elements of a composition in an organised manner. This makes for easier comprehension, recognition and remembrance, leading to an overall enhancement in the quality of retrieval and processing of information.

<< back

.css file based on the work of Jeffrey Zeldman

Kelake is written by Clark MacLeod.
©2003 All rights reserved. Please link and copy but please accredit.
Any opinions expressed on this site are the personal views of Clark MacLeod only, and do not represent the views or policies of any other person or company.