Introduction to Information Design

Differences between Information Architecture and Information Design

I believe I got this originally from Jesse James Garrett some time ago.

Between the two names we have different concerns. Information architecture (IA) is primarily about cognition, how people process information and construe relationships between different pieces of information. Information design is primarily about perception, how people translate what they see and hear into knowledge.

Both require different skills. Information architects come from a variety of backgrounds, but I sense that a majority of them display an orientation toward language. Information designers, on the other hand, tend to be oriented toward the visual arts. As a result, the majority of information designers come from exactly one discipline: graphic design.

Information architecture belongs to the realm of the abstract, concerning itself more with the structures in the mind than the structures on the page or screen. Information design, however, couldn't be more concrete, with considerations such as color and shape fundamental to the information designer's process.

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