User Experience for Producers

The term user is perhaps a bad one - it conjures up some negative connotations and perhaps should be discarded for pleasant terms such as participant or audience. Whatever word you use it is the people "using" your product that are important. This is a different way of looking at things for many people - we are looking from the outside in - instead of focusing on engineering a list of spec - we are trying to meet real peoples needs.

The actual practice of creating these user experiences (participant experience just doesn't have the same ring to it) is called user centred design. The concept of user centred design is a very simple one: every step of the way, you take the user into account as you develop your product. Just like I am sure they did at the spa.

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