Introduction to Information Design
'Business and industry have learned that their products ought to be aesthetically pleasing. A large community of designers exists to help improve appearances. But appearances are only part of the story: usability and understandability are more important, for if a product can't be used easily and safely, how valuable is its attractiveness? Usable design and aesthetics should go hand in hand: aesthetics need not be sacrificed for usability, which can be designed in from the first conceptualisation of the product.' Donald Norman, The Design of Everyday Things, Doubleday, 1988
Master the content, the form will rise to meet you. Multatuli, 1875
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