Introduction to Information Design

Basic business concerns

"Applying information design principles to internal documents such as forms, spreadsheets, databases and reports helps to ensure the efficient and effective gathering, processing and dissemination of information. Decision-makers will benefit particularly from clear internal reports and presentations.

Information design will also help a business to communicate effectively with its customers via its tender documents, brochures, technical specifications, instructions for use, publications, website, contracts, invoices, bills, etc. There is now the potential for customising many of these documents, but this introduces a new range of design challenges. Badly designed documents cost money because they fail to elicit the response required, and they may frustrate and even alienate customers who have the option of shopping elsewhere." Sue Walker

Ex. Challenger and Columbia disaster

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