Creativity and The Creative Process ~ 8th Sep. 2003

The myth goes that creatives either lie back and let the muse come to them, or force it out through hard work and lengthy trial and error. The reality is somewhere between the two - a combination of inspiration and evaluation, of being able to let an idea come to you and then crafting it into shape.

The pdf versions might be easier to see. Creativity and the Creative Process in pdf format.