Poynter's latest eye tracking study revealed an interesting observation that runs counter to much current practice and commonly held belief's.

"Dominant headlines most often draw the eye first upon entering the page -- especially when they are in the upper left, and most often (but not always) when in the upper right. Photographs, contrary to what you might expect (and contrary to findings of 1990 Poynter eyetracking research on print newspapers), aren't typically the entry point to a homepage. Text rules on the PC screen -- both in order viewed and in overall time spent looking at it."(emphasis mine).

Read:Eyetrack III - What You Most Need to Know

Categorized: Design , Web Design

Tagged: , Web Design