Job's on Pixar, Story, and Users
21st Mar. 2005
Fortune magazine has a technology special on Apple, and in a short interview with Steve Jobs he comments:
"I've always said that Pixar is the most technically advanced creative company; Apple is the most creatively advanced technical company. At Apple we come at everything asking, 'How easy is this going to be for the user? How great is it going to be for the user?' After that, it's like at Pixar. Everyone in Hollywood says the key to good animated movies is story, story, story. But when it really gets down to it, when the story isn't working, they will not stop production and spend more money and get the story right. That's what I see about the software business. Everybody says, 'Oh, the user is the most important thing,' but nobody else really does it."
Unfortunately you have to be a magazine subscriber to read the full article.
Technology - Apple: Five Questions for Steve Jobs - Intro - FORTUNE
Categorized: Design , User Experience
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