"Context plays a more fundamental role for Asians than for westerners. Asians have a more difficult time thinking of an object as completely separate from its background.

Americans, on the other hand, focus on objects... things and categories more than relationships.

Asians think in verbs where we think in nouns. And these differences can have profound implications."

Something to think about. He admits that he oversimplifies and I will give him the benefit of the doubt. It does run a bit counter to my experience of most people wanting to focus on the details but not the big picture.

Creating Passionate Users: Context matters

Categorized: Design , User Experience

Tagged: , User Experience