Designing Products Your Customers' Customers Will Love
3rd Mar. 2010
From Stanford's 2004 'Entrepreneurial Thought Leader Speaker Series'.
The Hiptop founders designed the product in the way that was the most appealing to them. They had strong convictions about what the product should look like and the things it should do, which were not necessarily the same ideas the carriers had. However, the innovative design won them over.
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