Make it simple (Economist)
3rd Nov. 2004
"The next thing in technology, says Andreas Kluth, is not just big but truly huge: the conquest of complexity."
"“THE computer knows me as its enemy,” says John Maeda. “Everything I touch doesn't work.” Take those “plug-and-play” devices, such as printers and digital cameras, that any personal computer (PC) allegedly recognises automatically as soon as they are plugged into an orifice called a USB port at the back of the PC. Whenever Mr Maeda plugs something in, he says, his PC sends a long and incomprehensible error message from Windows, Microsoft's ubiquitous operating system. But he knows from bitter experience that the gist of it is no."
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