"If there's anything anyone in this field is chasing, it's Apple's quality and simplicity. Pick up an iPod, and you get it, you feel it, you sense it. But let's not forget that these things are made in China. It's nothing different from what everybody else is doing. The difference is that Apple will spend a lot of time and a lot of money to train quality-control standards. Unlike smaller companies, it can afford to get to the microlevels and really think through how a button feels. As a result, it has made digital audio seem so easy, so fast, so seamless."

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Categorized: Design , Interaction Design

Tagged: 2, Interaction Design