"You know, the groups and programs that we don't want to push are doing lots of publishing on the intranet and public website. That's because they're trying to justify their existence." This is a statement from a senior executive from a major organization. "Those groups and programs that we really want to promote, we can't get them to publish enough. They're too busy."

Professional web publishing is not about getting lots of stuff up. It's about getting the right stuff up. There's a world of a difference between the two. Content can create value. Content can also destroy value. It can damage your reputation.

Link: Quality publishing is about saying no

Categorized: Design , Information Design

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