Design Research: Why you need it
9th Apr. 2003
"...design research is a necessary ingredient for creating, developing, and delivering a successful product. Marketers need solid market research to guide their decisions about product positioning, revenue potential, and target markets. Likewise, designers need solid design research to guide their decisions about the product's interaction framework, feature set, and overall appropriateness for its users."
Cooper: Design Research: Why you need it
Categorized: Design
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