Paper vs. Pixels: Print and Digital Experiences are Complementary

The spatial memories seem to translate into more immersive reading and stronger comprehension. A recent experiment conducted with young readers in Norway found that, with both expository and narrative works, people who read from a printed page understand a text better than those who read the same material on a screen. The findings are consistent with a series of other studies on the process of reading. “We know from empirical and theoretical research that having a good spatial mental representation of the physical layout of the text supports reading comprehension,” wrote the Norwegian researchers. They suggested that the ability of print readers to “see as well as tactilely feel the spatial extension and physical dimensions” of an entire text likely played a role in their superior comprehension.

Paper vs. Pixel.


“If everyone had the luxury to pursue a life of exactly what they love, we would all be ranked as visionary and brilliant. … If you got to spend every day of your life doing what you love, you can’t help but be the best in the world at that. And you get to smile every day for doing so. And you’ll be working at it almost to the exclusion of personal hygiene, and your friends are knocking on your door, saying, “Don’t you need a vacation?!,” and you don’t even know what the word “vacation” means because what you’re doing is what you want to do and a vacation from that is anything but a vacation — that’s the state of mind of somebody who’s doing what others might call visionary and brilliant.”
Neil deGrasse Tyson


The Listening Cloud

A data-driven light sculpture that visualizes social media conversation in real time. Installed in the lobby of RPA, it is a continuous display of the buzz around client brands.


Mainly play the things on the piano which please you, even if the teacher does not assign those. That is the way to learn the most, that when you are doing something with such enjoyment that you don’t notice that the time passes. I am sometimes so wrapped up in my work that I forget about the noon meal.
Albert Einstein, giving advice to his son